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: une promesse clarifiée, adoptée et validée par le marché.
 Les clients reprennent notre baseline sur les groupes facebook et soulignent la simplicité et la qualité du site dans leurs avis vérifiés .
 La refonte n’a pas seulement modernisé l’image : elle a renforcé la cohérence perçue et la crédibilité de la marque.

Et suite à la mise en production de la refonte, les indicateurs de la page d’accueil ont évolué :\nTaux de rebond : –71 %, Taux d’engagement : +59 %, Durée moyenne de session : +38 %, Achats e-commerce : +151 %\n
Ces résultats traduisent l’efficacité d’un travail global :
Repositionnement stratégique, clarification de la promesse, segmentation des cibles et optimisation du parcours d’achat.\n
La refonte n’a pas simplement modernisé l’image.
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 La refonte n’a pas seulement modernisé l’image : elle a renforcé la cohérence perçue et la crédibilité de la marque.

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